Social Media Specialist – Fitness Brand (US Market)

About the role

We are looking for a detail‑oriented and creative Social Media Specialist to drive organic growth for a reputable fitness brand targeting the US market. You will own the end‑to‑end process of content creation, community management, and market insight analysis across major social platforms.

Key responsibilities

• Develop and execute a unified content strategy for Instagram, Facebook, YouTube and Pinterest, producing authentic, motivational US‑style fitness videos and copy.
• Plan, script, shoot and publish short‑form fitness videos, leveraging current social trends to ensure high‑quality, brand‑aligned output.
• Manage daily community interactions, respond to comments and direct messages, curate user‑generated content, and foster genuine two‑way engagement.
• Analyze social data and user feedback to continuously optimise content strategies and inform product and marketing decisions.
• Monitor industry and competitor sentiment, capture US market user demands, and translate insights into actionable recommendations.
• Collaborate with local communities and partners for co‑creation, and design interactive campaigns and challenges to boost audience participation.

Required profile

• Bachelor’s degree in Marketing, Advertising, Public Relations, Psychology, Creative Communications or a related field.
• Strong storytelling ability with keen insight into consumer pain points and emotional needs.
• Proven experience delivering end‑to‑end short video production from concept to publishing.
• Excellent aesthetic judgement for visual layout, colour matching and brand tone control.
• Fluent in English and Cantonese; conversational Mandarin.
• Deep understanding of US culture, fitness trends and local family values; overseas study experience is highly preferred.

Required skills