VP, Global Partnership Sales

About the role

CompanyAsia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation's (AFC) competitions from 2023-2028, covering the commercial rights of major national team and club competitions, as well as youth and futsal events. This is a senior new business role focused on finding and opening the door to large global deals for AFC competitions, then bringing in support from colleagues and senior leaders to develop and close them. The main focus is on non-Asian brands (for example European or US headquartered), with an additional focus on Korea. You report to the SVP, Partnership Sales.

Key responsibilities

• Build and own a pipeline of new global brands, mainly non-Asian and Korean.
• Find and build relationships with key decision makers at major brands.
• Spothe emerging brand categories and open new doors.
• Lead complex deals across global headquarters, several regional offices and many decision makers.
• Forecast sales accurately and adjust plans as the market shifts.
• Work within the structured sales process, with accurate pipeline and reporting.
• Share market insight to help shape and improve the partnership strategy.
• Secure and lead first meetings and presentations with senior client stakeholders.
• Drive the full sales cycle, from first contact to signed contract, with internal support.
• Bring in the solutions team, the SVP, Partnership Sales and/or the Chief Partnerships Officer to develop and close deals.

Required profile

• 10+ years of new business sales experience, preferably within a commercial sports agency or sponsorship environment.
• Proven track record of securing and closing high-value, multi-million-dollar international sponsorship deals across multiple markets.
• Established relationships with senior decision-makers at major global brands, particularly across Europe, the US and Korea.
• Strong ability to sell differentiated propositions, negotiate and close agreements with senior stakeholders.
• Excellent presentation and relationship-building skills, with confidence engaging major international clients.
• Strong understanding of the Asian sports and commercial landscape, particularly Korea.
• Self-driven, organised and results-oriented, able to generate leads, manage long sales cycles and work independently.
• Willingness to travel frequently; native or highly fluent English required, additional languages a plus.