Business Development Manager – Hospitality & F&B

About the role

We are looking for a passionate, relationship‑driven Business Development Manager to grow vendor and activation sales for HYROX House across the Asia‑Pacific region. This hunting role focuses on attracting premium food, beverage, hospitality, beauty and lifestyle brands, pitching them to join the HYROX House experience, and closing mutually beneficial deals.

Key responsibilities

• Identify, prospect, pitch and close food & beverage and hospitality brands for HYROX House across APAC, creating repeat and multi‑market opportunities.
• Lead outbound business development and cold outreach, especially when launching HYROX House in new markets.
• Build strong, relationship‑led connections with global, regional and local premium brands to enhance the vendor mix.
• Understand vendor objectives and match them with appropriate HYROX House activation opportunities.
• Develop tailored proposals, commercial packages and pricing based on brand fit and activation concepts.
• Negotiate commercial terms, booth requirements and space allocations.
• Deliver agreed vendor revenue and commercial targets across the APAC HYROX House calendar.
• Maintain an accurate sales pipeline covering prospects, qualified leads, proposals, negotiations and confirmed vendors.
• Collaborate with vendors to design activation concepts, menus, products and experiences that enrich the HYROX House environment.

Required profile

• Proven experience in vendor sales or business development within hospitality, food & beverage or related sectors.
• Demonstrated ability to prospect new accounts, conduct cold outreach and close deals in a fast‑paced environment.
• Strong relationship‑building skills with a focus on premium global and local brands.
• Excellent negotiation abilities and commercial acumen.
• Comfort operating across multiple APAC markets and managing a diverse sales pipeline.

Required skills