Senior Product Director – Local Growth

About the role

OKX is seeking a senior product leader to own the product strategy and local growth playbook for a priority emerging market. The role sits between the local business team and global product and engineering, translating market insights into competitive product experiences that drive user acquisition and revenue.

Key responsibilities

• Define and execute regional product strategy and growth plans for a specific country or market.
• Analyse local user profiles, regulatory environment, competitive landscape and cultural nuances to shape product positioning.
• Collaborate with global product and engineering teams to deliver localized features and ensure product competitiveness.
• Track ecosystem trends, macro‑economic factors and fintech developments to keep the offering ahead of market shifts.
• Own core growth metrics and be accountable for business outcomes in the region.

Required profile

• Proven experience leading a 0‑to‑1 product launch in an emerging market (e.g., LatAm, Southeast Asia, MENA, Turkey).
• Demonstrated ability to close the growth loop and translate market insights into actionable product roadmaps.
• Strong business‑owner mindset with accountability for product competitiveness and revenue growth.
• Excellent understanding of crypto, fintech, and regulatory dynamics in high‑growth regions.

Required skills

• Product strategy development
• Growth planning and execution
• Cross‑functional collaboration with engineering and business teams
• Market research and competitive analysis