Senior Business Development Manager – Bancassurance

About the role

Prudential is hiring a Senior Business Development Manager to support its partnership with a bank (SCB) in bancassurance sales. The role helps the partnership penetrate segments ranging from private banking to retail and SME, and acts as a business development manager working with the bank's sales management to plan and drive APE sales and other sales and quality KPIs. It also builds strong relationships with the bank's stakeholders so that sales quality and delivery meet the partnership's goals.

Key responsibilities

• Manage the assigned segment and build the core competence needed to deliver results.
• Work closely with the bank and sales management to plan and develop the sales strategy, aiming to meet or exceed annual targets while complying with company and regulatory standards.
• Run customised field coaching and workshops for BDMs and bank sales staff on selling techniques, underwriting sharing, objection handling, product features and prospecting.
• Take part in pre-sales case studies and discussions with bank sales, especially for HNW, H&P spectrum and complex underwriting cases.
• Support the case management team on underwriting to drive sales momentum through effective case issuance.
• Analyse sales performance and productivity across segments and regions, and recommend strategic initiatives.
• Build trustworthy relationships with bank stakeholders and strengthen collaboration with the ISTM team.

Required profile

• University degree in Finance or Marketing preferred.
• At least 10 years of experience in insurance or banking, with at least 5 years at supervisory level.
• Experience in Bancassurance or Partnership Sales preferred.
• Experience in insurance selling and training/coaching.
• Fluent written and spoken Cantonese and English; Mandarin is welcome.

Required skills

• Proficiency in Word, Excel and PowerPoint.
• Strong communication, presentation and problem-solving skills.
• Ability to work under pressure, multi-task and coordinate time for ad hoc requests.