Regional Marketing Manager – APAC

About the role

We are seeking a Regional Marketing Manager for the APAC region to lead marketing and content initiatives across Hong Kong, Taiwan and South Korea. The role will drive localized campaigns, demand generation and sales enablement for our financial‑risk intelligence solutions.

Key responsibilities

• Adapt and localize global marketing assets (reports, studies, outlooks) to ensure relevance, regulatory compliance and brand consistency.
• Partner with local sales teams and agencies to transcreate messaging and value propositions for financial and risk‑management audiences.
• Design and execute cross‑market B2B campaigns, tailoring content to industry, economic conditions and customer needs.
• Develop multi‑channel demand‑generation programs, turning economic and risk insights into high‑converting digital assets.
• Identify emerging market opportunities and craft targeted campaigns for new business growth.
• Manage paid digital and ABM programs, optimizing cost‑per‑lead and pipeline contribution.
• Build and maintain automated lead‑nurture workflows, lead scoring and email programs.
• Track performance with analytics, report pipeline attribution using Salesforce and demonstrate marketing impact.
• Collaborate with sales to improve lead quality and support senior‑level engagements through webinars and events.

Required profile

• Bachelor’s degree in Marketing, Finance, Economics or a related discipline.
• More than 10 years of proven B2B demand‑generation, growth marketing or lead acquisition experience.
• Background in FinTech, commercial insurance or corporate finance is preferred.

Required skills

• Salesforce
• Marketing automation platforms
• Account‑Based Marketing (ABM) tools
• Digital advertising and analytics tools