Head of Sales (Leading FMCG Brand)

About the role

The Head of Sales will lead the modern trade sales function for a leading FMCG brand, shaping strategy and driving growth across major retail channels. This senior position reports to senior management and is responsible for delivering profitable sales performance.

Key responsibilities

• Formulate and execute the modern trade sales strategy aligned with corporate objectives.
• Cultivate and manage strong relationships with major retail customers.
• Drive sales growth, expand market share, and ensure profitability across modern trade channels.
• Negotiate annual trading terms, pricing, and promotional plans with key accounts.
• Create joint business plans with strategic retail partners.
• Analyze market trends and shopper insights to identify new growth opportunities.
• Oversee sales performance, customer profitability, and trade investment effectiveness.
• Lead and coach a key‑account management team, handling forecasting and budgeting.
• Ensure excellence in retail execution for product launches and promotions.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 10 years of FMCG sales experience, including at least 2 years in a leadership role managing modern trade channels.
• Established network and strong relationships with major retail chains.
• Proven track record of delivering sales growth and managing large customer accounts.
• Strong commercial acumen, negotiation, and stakeholder‑management abilities.
• Solid analytical and financial management capabilities.
• Experience leading and developing sales teams.
• Fluent in English and Chinese; Mandarin is an advantage.

Required skills